Does a Wellington business cover the Hutt and Kapiti?
Many do, but the further ends of the region carry travel time and it shows in the quote. NovaPay asks businesses covering your end first — the Kapiti Coast in particular is served by its own trades rather than by the city.
Why do Wellington quotes ask about access and steps?
Because they are most of the labour. Carrying materials up sixty steps or working off a boundary with no parking is genuinely a different job to the same work on a flat Hamilton section, and a quote that ignores it is the one that gets revised on the day.
Is ad spend included in the fee?
Usually not, and it is the first thing to pin down. A management fee plus your ad budget are two numbers, and a quote that blurs them is hard to compare with anything.
Who owns the accounts?
You should. Ask for the Google Ads, Analytics and social accounts to be in your name with the agency given access, so you keep the history and the data if you part ways.
How long before SEO works?
Months, not weeks, and anyone promising otherwise is selling something. Ads buy traffic immediately; SEO compounds slowly. Most small businesses need some of both.
What should reporting look like?
Enquiries, calls and sales rather than impressions and followers. Agree what will be counted before you start, because it is the only way to tell later whether it worked.